Implementing BLAND AI Voice Marketing Research

Turning technical findings into practical voice marketing strategies

Get an understanding of what exactly the research findings are like.

• See how these findings are crafted into resources that facilitate content production
• Looking beyond what has been prepared, understand how agents can create more value

This presentation provides practical applications of voice marketing research.

NEXT UP, IDENTIFYING THE PROBLEM.

Understanding Problems We Need to Solve

Not even economists agree on our financial future

• So home owners make emotional choices
• And neglect their most valuable financial asset

Neglecting maintenance creates emergencies

• A home protects family wellness
• But uncertainty and stress are harmful

People struggle booking phone appointments using empathy

• We need that along with assertiveness and urgency
• But how do you make a computer sound human?

Voices are generated using plain text

• Voice marketing requires emotional intelligence
• but AI doesn't even have emotion

Research Discoveries That Shaped Our Approach

12,000+ home service calls revealed hidden patterns

• Each successful conversion left breadcrumbs
• AI helped us decode the human elements

Voice marketing isn't about words, it's about rhythm

• Emotional connections follow mathematical patterns
• So we taught computers to speak in human cadence

Statistical validation unlocked voice marketing formulas

• Every pause, pitch, and tone has purpose
• Turning plain text into persuasive conversation

Intelligent systems now write evidence-based scripts

• Each word choice backed by conversion data
• Making AI sound more human than humans

Strategy: Turning Uncertainty into Action

When fear freezes action, homes suffer in silence

Example Script:

[urgent][higher pitch] Your neighbors called about water damage spreading through their walls.
[pause 0.8s][lower pitch] They waited too long... and insurance denied their claim.
[empathetic][slower] I'm calling because we've spotted the same warning signs in your area.
[emphasize: protected] Let me get you protected now, before your home tells the same story.

• 28% increase in same-day scheduling
• 42% reduction in "let me think about it" responses

Be there for them when they need you most.

Strategy: Making Financial Decisions Feel Safe

When inflation attacks, your home becomes your shield

Example Script:

[empathetic][lower pitch] I know every bill feels like a punch to the gut right now.
[pause 0.5s][friendly] That's exactly why we created something different:
[emphasize: price-locked] A price-locked shield for your home that inflation can't touch.
[upward inflection] Let's lock in your protection today, while we still can?

• 31% higher price acceptance rate
• 45% increase in long-term plan sign-ups

Financial stress is a powerful motivator when framed correctly.

Price certainty creates trust.

Strategy: Building Trust Through Technology

AI doesn't just predict problems - it prevents them

Example Script:

[serious][slower] Our AI just flagged something concerning about your area's infrastructure.
[empathetic][pause 0.5s] The pattern matches what we saw before three major system failures last month.
[cheerful][faster] But here's the good news - we can prevent it if we act now.
[upward inflection][pause 0.3s] Would you prefer morning or afternoon for your preventive check?

• 37% increase in trust indicators
• 52% reduction in skepticism-based objections

Technology framing eliminates the "sales pitch" feeling.

Preventive positioning transforms selling.

Implementation Framework

Transform emotional intelligence into technical precision

Voice Modulation Guide:

• Pauses: Strategic silence for emotional impact
• Tone: Match customer's energy and elevate it
• Pitch: Scientific frequencies for trust (160Hz) and urgency (185Hz)
• Emphasis: Psychological triggers in key moments

These technical elements can be precisely controlled in BLAND AI's UI, using notation.

Non-technical writers can create technically precise voice scripts.

NEXT: SEE IT IN PRACTICE.

Precise Control, Simple Commands

1. Emotional Tone: Build Trust & Manage Emotions

[friendly] "Welcome back!"
[urgent] "This offer ends today."
[empathetic] "I understand your concern."

2. Timing & Pace: Managing Informational Impact

[pause 0.5s] Strategic silence
[faster] Quick, energetic delivery
[slower] Deliberate, thoughtful pace

3. Voice Qualities: Match Voice To Message

[higher pitch] For excitement & urgency
[lower pitch] For trust & authority
[emphasize: word] For key points

Customer Type Index

Rural & Suburban Lower Socioeconomic Status

• Concerned about rising costs
• Value clear price guarantees
• Respond to community references
• Need subsidy/program awareness

Suburban Middle Socioeconomic Status

• Focus on long-term value
• Appreciate technical expertise
• Respond to market knowledge
• Value premium positioning

Emergency Response Segment

• Weather-event concerned
• Insurance-aware
• Value quick response times
• Need clear safety assurance

Match strategies to your leads

Strategy Type Index

Leads Seeking Economic Security

• Price-lock guarantees
• Inflation protection
• Long-term warranties
• Subsidy optimization

Leads Moved By Emergency Prevention

• Weather preparation
• System maintenance
• Insurance compliance
• Safety upgrades

Leads Needing Trust Building

• Technical expertise
• Community references
• Data-driven insights
• Preventive care

Find the right approach

Looking Ahead

These capabilities will allow for continuous improvement and refinement of voice marketing strategies.

• Real-time performance tracking
• A/B testing frameworks
• Custom script libraries
• Analytics dashboards
• Database integration for targeted campaigns
• Automated optimization systems

The future of AI voice marketing is data-driven and highly personalized.