Secrets of Effective AI SDRs

How do Sales Development Representatives snag leads?

AI voice marketing performance data for Home Services is plentiful with impressive conversion rates.

• 27% increase in up-sales by matching natural instructional speech pacing
• Pause for half a second before explaining benefits and they are 12% better at recalling the information
• Use a downward inflection with technical terms and people are 15% more likely to perceive you as technically competent
• 21% increase in perception of trust by resonating pitch in chest at 130-140Hz

Let's make that tangible!

Turn your audio up for the next slide!

Hear The Trust

Let's give you a taste of one of those strategies.

An example of how to sound trustworthy.

Hit play when you're ready.

DID YOU LOVE IT?! 🙃 Helpful, right? *SIGH*

Doesn't it sound human?!

We're being facetious, but it is to make a point:

How far does "AI voices that sound human" get you?

BLAND AI's very detailed March 2025 blog titled "Key Features of BLAND AI for AI SDRs" had this to say on the point.

"Voice Customization: Bland offers extensive voice customization options, allowing businesses to select from a library of lifelike voices or even create custom voice clones to maintain brand consistency. Furthermore, the platform supports the creation of voices in virtually any language, empowering AI SDRs to communicate with prospects in their preferred language, enhancing engagement and potentially opening doors to new global markets."

You thinking what we're thinking?

Help Me Out Here, BLAND AI

Show us the creative process needed to implement this crazy research.

Next we checked a 'HOW IT WORKS' landing page and, you can listen to the voices, but... not helpful. I was left fixated on the logical implications of spending tens of thousands on this stunning website.

• The research was clear, detailing exact needs for success
• Ideally product UI design would be centered around this need
• This need goes beyond "Human sounding" AI voice
• Achieving this is not the selling point of the website

Meaning, if I'm not their target audience, who is?

Time to confirm my suspicions.

Strategy Implementation Needs Buried

BLAND AI's intentions seemed too obvious. So we consulted our most trusted research advisor: Perplexity.

"Yes, Bland AI offers consulting services, specifically for businesses interested in implementing their AI phone agent solutions. They provide consultations to help businesses build solutions. They provide implementation and "solutions engineering services" for a fee."

Hear that? Product designer's screams echoing through time.

"Noooo... UI/UX fail. The whole product should be built around voice manipulation!"

The tool isn't the product. Ugh, tutorials written by salespeople 🙃 No bueno.

CALL IN OUR ARMY.

Clusters of Claudes Channeling Clever Clarity

After some rearmament, they were ready to go.

• We sent out many little Claude's armed with little tools.
• Filled their heads with little tasks and offered little guidance.
• Their research? A quantity I found a little overwhelming.

They continued. I was focused on how to write strategy-specific scripts.

• Some Claude's synthesized while other Claude's critiqued.
• Some role played as Hollywood Movie Stars improving character scripts.

They developed an actionable framework.

• Technical research was humanized into written scripts.
• They used archetypes that played into strategies identified in the research.

Modulating the "Human-sounding" Voice of BLAND AI

They delivered, illustrating implementation of the research and the scripts that resulted.

• Rules for writing plain text scripts with notation
• Writing techniques specific to BLAND AI voice agents
• Indicating to AI HOW and WHEN to manipulate their human-sounding voice

My final request: At-a-glance understanding how to implement all the research-backed voice modulation.

• A cheat sheet on writing scripts that result in controlled vocal changes
• How to adjust pitch, inflection, tone, pace, pause, emphasis and more
• Cover all needs to be able to implement research-backed voice modulation

Script Draft Generation Based On Needs

Understand these tools and build you audience lists accordingly.

Two index types. Match strategies to your leads or find the right approach for your leads.

1. I have X type of lead. Which strategy should I use?
2. I'm working with Y strategies, what leads are they best for?

An index, and each of these, and AI will generate stellar scripts for whatever your needs. Then ask them to drill down into specifics, e.g. timely information about inflation or weather events.

• Emotion-Driven Copywriting Guide
• Script Writing Cheat Sheet

Research-backed, targeted, script ideation is now in your hands.